
Thought leadership
Delivering Clinical Knowledge at the Point of Care: Engaging HCPs with Timely, High-Quality Content
Timely, embedded content boosts HCP engagement and patient care.
Published
Myles Furnace is a medically doctor with a deep-rooted passion for transforming healthcare through technology and innovation. After beginning his career on the clinical frontlines of the NHS, Myles gained firsthand experience of the challenges clinicians face in delivering care efficiently while navigating complex systems and workflows. This clinical foundation shaped his ongoing mission to bridge the gap between healthcare providers and the technologies designed to support them. Following his time as a doctor, Myles transitioned into the pharmaceutical industry, where he has spent several years developing expertise in HCP engagement strategies. He has led initiatives at both the UK and global level to understand how healthcare professionals want to be engaged — prioritising meaningful, value-driven interactions over traditional promotional approaches. Through his work, he has championed the use of digital tools, real-world evidence, and personalised content to improve the relevance and impact of medical communications. Combining clinical insight with commercial acumen, Myles brings a unique perspective to the evolving intersection of healthcare, pharma, and digital transformation. He continues to advocate for solutions that empower clinicians, improve patient outcomes, and make healthcare systems more sustainable.

Thought leadership
Timely, embedded content boosts HCP engagement and patient care.
Published

Thought leadership
How clinicians are accessing medical knowledge is changing from traditional search to AI based search, why is this important for industry?
Published

Thought leadership
Artificial intelligence is no longer a hypothetical tool in healthcare—it’s becoming embedded in how clinicians seek, trust, and apply knowledge in real time.
Published